Wise nonprofits understand that fund development is about more than just money—it is about thoughtfully forging critical and potentially long-term relationships based on the match between the organization’s goals and the interests and motivations of prospects and donors.
Your fund development operation creates opportunities for donors to live out their aspirations. This means that you should not approach fund development as a quick fix, because it can impair your chances for sustainability. Done well, fund development finds and keeps donors interested and supportive over the long term. Done poorly, it can be an embarrassing interlude that can cause credibility problems for years to come.
Too many nonprofits still wrongly think that all they need is more money to make things work better. However, sometimes a steady income stream flowing into a weak organization simply covers up issues that will eventually get worse. Similarly, many nonprofits believe that fund development professionals and consultants hold the keys to the gate of the money garden. This is fanciful thinking. Each organization has to work hard to get through that gate—often with scratches and bumps—even when it gets extra support from friends and consultants.
Here’s some of the topics covered in the session:
•help you tell your organization’s story to different audiences (e.g., crafting proposals, case statements, and other instruments);
•advise you on your funding mix for a healthy organization;
•help you rethink your internal system for fundraising -everyone’s a fundraiser;
•instruct you on what is working in direct mail, online, special events etc.; and
•help you see where other problems may be obstructing your access to money – leadership, culture, mission creep and your board.